Meet Leisa from Little Kids Business

While employed by some of the Australia's leading brands including NSW Tourism, Alphapharm Pharmaceuticals, Cunard, Princess and P & O Cruise lines, I had no idea that Motherhood would lead me in such a wonderful new direction. Now recognised by Inside Retail Magazine, Ausmumpreneur and Australian Gift Guide as an Authority in the childrens' retail space, I am the Mummy trying to take on the big kids stores. 

My journey began in 2014. As a Mum, I wanted to limit and then remove my son's Dummy in the calmest possible way. Utilising my degree in Sociology, I chose to  survey a large group of parents to discover how they ditched their child's dummy. As part of this process, I discovered that parents also experience anxiety when the time comes to ditch their child's dummy. 

To assist both parents and children, I published a children's book, called "Daniel and the Dummy Fairy" in 2015. This picture book is purpose written for a toddler who is due to ditch their dummy or pacifier and allows parents to talk about the Dummy Fairy with their child. 

With my daughter Sophie who ditched her dummy by 2.5 years, just like her big brother Daniel, who is pictured throughout the book.  


As part of this experience, both parents and the child get to see what Daisy, the Dummy Fairy does with her day. They meet her friends and even see what her favourite food is. This is a crucial step in reducing anxiety about their dummy going away.

Reading this picture book to your child gives parents the opportunity to talk about the Dummy Fairy regularly, something which Psychologists suggest is crucial to success. 

Promoting my book led me to work with some other amazing Kids Businesses and Little Kids Business is so happy to have facilitated the sale of over 10,000 quality gifts to Families.

As a Parenting Expert for and as the Founder of  Little Kids Business , I author interesting articles for parents and promote kids gifts.

Shopping Online is such a wonderful time management tool for business families. Please shop our store and browse through our pages for your family.